Business Optimization Partners

Resilient in Business

Welcome to Resilient in Business, the podcast that dives into insights, strategies and systems to help you build scalable, resilient businesses.


Join the host Jad Atwe, an engineer, entrepreneur, and business coach; as he interviews inspiring entrepreneurs, thought leaders, and experts to reveal insights and motivate you on your journey to achieving sustainable business success.

Subscribe and join a community of thriving entrepreneurs who love the game and are playing to win! New episodes are released weekly on YouTube and major podcast streaming platforms.

Why Most Marketing Advice Fails

In this episode of Resilient in Business, Rachel Allen joins us to unpack the truth behind marketing overwhelm. Rachel has helped entrepreneurs across industries from finance to astrology cut through noise and focus on what actually drives results.

Breaking Unhealthy Habits and Building a Resilient Mindset

Why do we repeat bad habits even when we know they’re harmful? How can we rewire our brain to build resilience and lasting positive change?

In this episode of Resilient in Business, Jad Atwe chats with Loretta Breuning, founder of the Inner Mammal Institute and author of several best-selling books on brain chemistry and human behavior. Loretta shares practical insights on how our brain's limbic system, dopamine rewards, and old neural pathways shape our daily actions, and how to retrain them.

How Profit-First Accounting Provides Financial Clarity & Growth

In this episode of Resilient in Business, we chat with John Scott, Partner at Anders CPAs & Advisors, to dive deep into the power of profit-first accounting and how it drives smarter decision-making for business owners.

3 Secrets for Writing Copy That Converts

Ever wonder why some brands effortlessly attract loyal customers while others struggle to connect?

In this episode, Holly Seybert dives into the art and science of effective copywriting. She’ll uncover common mistakes small businesses make with their messaging, explain why AI can't replace human creativity, and provide actionable tips to create copy that genuinely resonates with your audience. Get ready to learn how to turn your words into your most powerful marketing tool!

Resilient in Business Book Announcement

We’ve hit a milestone, Episode 10! And with it comes some exciting announcements. 🎉

✅ A heartfelt thank-you to the listeners and early guests
✅ A sneak peek at the upcoming Resilient in Business Book
✅ The launch of the Resilient Leader Coaching Program, a one-on-one experience designed to help entrepreneurs and executives build clarity, calm, and confidence in high-pressure environments

This episode is both a reflection and a look forward at what’s next for Resilient in Business, and how we’re showing up to support business owners in deeper, more impactful ways.

How to Overcome Imposter Syndrome and Lead Authentically

Do you ever feel like you're faking it as a leader? Like you're one step away from being “found out”?

In this episode of Resilient in Business, leadership expert R. Michael Anderson shares his raw journey, from burnout and imposter syndrome to building award-winning companies and becoming a leadership coach to top-tier firms like Microsoft and Salesforce.

How Great Leaders Make Decisions in High-Stakes Moments

How do top leaders stay grounded when everything’s on the line? In this episode of Resilient in Business, host Jad Atwe sits down with Douglas Scherer author, leadership consultant, and creator of the FORGE Framework—to break down how great leaders make clear, confident decisions in high-stakes environments. If you're navigating tough calls, team challenges, or fast-changing situations, this episode will ground you in what real leadership looks like.

How to Build a Sales Engine for Sustainable Growth

In this episode of Resilient in Business, Richard Few, founder of Sales Geek, shares exactly how to design a sales engine that doesn't just generate quick wins, but creates sustainable, repeatable growth for your business.

Mastering Productivity for Entrepreneurs with ADHD

In this conversation, Brittany Smith, an expert in productivity and ADHD, shares her journey and insights into understanding ADHD, its diagnosis, and the importance of personalized coaching. She discusses the misconceptions surrounding ADHD, the role of medication, and how individuals can harness their unique strengths, especially in entrepreneurship. Brittany emphasizes the need for accountability, the significance of community support, and the necessity of scheduling fun to maintain balance in life and work.

How Successful Executives Manage Stress, Avoid Burnout, & Get Unstuck

Are you an executive or business leader feeling overwhelmed, stuck, or on the verge of burnout? In this episode of Resilient in Business, we sit down with Sue Firth, a top business psychologist and executive advisor, to uncover the secrets to managing stress, avoiding burnout, and thriving in leadership.

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